9 Web Design Trends It’s Time to Master in 2018

The following web design trends have already started to leave their impression on the web, which is why there are already some cool examples of these trends in action. Keep reading to discover more about what’s behind each of these design trends and to find out why these may be beneficial to use in your own WordPress web designs this year.

1. Vibrant Color Schemes

When Google came out with Material Design in 2014, it pushed the boundaries of what web designers had been willing to do up to that point, especially when it came to color. Thanks to the success we’ve seen with Material Design and what it’s enabled designers to do with bright colors in a controlled setting, 2018 is giving designers the thumbs-up to experiment with it even further.

Vibrant color schemes are perhaps the tamest part of this trend as we’re also going to see more experimentation with double exposure, gradients, and photo saturation.

Baesman

Baesman

Folk Strategies

Folk Strategies

Rocka

Rocka

2. Rebellious Typography Choices

First off, let’s be clear that this one isn’t about anything other than header text. The rules established regarding the readability of standard paragraph text are ones that should never be broken. That said, header text–especially on the top of a home page–is a different story.

In 2018, we’re going to see a major shake-up in how this header text is styled. It’s going to be:

  • Bolder
  • Oddly spaced
  • Transparent
  • Weirdly misshapen
  • Haphazardly placed
  • And who knows what other techniques designers will come up

Needless to say, web designers are going to have a lot of fun pushing the boundaries of text this year.

Elegant Seagulls

Elegant Seagulls

KXU

KXU

LIG Works

LIG Works

3. Asymmetry

Users have been trained well to understand how websites work:

  • Use the top navigation to find other pages.
  • Scroll down to read more.
  • Click the flat, colorful buttons for more information.

Now that they’ve got the basic principles down, designers are free to experiment with layouts and grids, using unexpected changes and asymmetrical balance as a way to surprise and delight users along their journey.

Ike Kligerman Barkley

Ike Kligerman Barkley

Leen Heyne

Leen Heyne

Playground Creative Digital Agency

Playground Digital

4. Experimental Video and Animation

Another way web designers will be shaking up design is with video and animation, though not in the ways we’ve traditionally seen it used. While there will always be a need for explainer videos and scroll-triggered animations, 2018 will bring with it more experimental uses of video in the form of cinemagraphs, particle backgrounds, virtual or augmented realities, and even animated thumbnail images.

Ann Street Studio Amangani Example

Video Player

Nissan Micra

Video Player

00:00
00:26

5. Micro Interactions

Animation doesn’t always have to be big and bold. This is especially the case now as colors and typefaces become brasher and rebel against more traditional and safer norms.

Instead, what we’re going to see more of in 2018 are micro interactions. This means designers can use animation as a sort of signal or reward for visitors that properly engage with their websites. Rather than continually throw movement at visitors, this subtler touch will surprise and delight visitors as they engage with less obvious elements on the site.

KBS Agency

Video Player

00:00
00:08

Untold Digital

Untold Digital

Zero NYC

Video Player

6. Sticky Elements

As you can see, 2018 will test the waters in terms of how much the users’ experience can be disrupted with shocking amounts of color, unexpected movement, and even typography that requires them to work a little more than usual. That’s why it’s nice to see that not all web design trends for this year will be so disruptive.

Take the sticky elements, for instance. Sticky navigation and hello bars are not new concepts in web design. That said, designers wisely recognize the benefits in making certain elements “stick” to the sides of a website in order to reduce friction while sharing messages in an unobtrusive way with visitors.

CoSchedule

CoSchedule

Elegant Themes

Elegant Themes

Wishpond

WishPond

7. Hand-Drawn Elements

In the not-too-long ago days of early web design, stock images were the hot thing. They were easy to find and didn’t require you to do much work other than search, purchase, and download. Then there was custom photography. It gave designers a chance to put a personal spin on a website’s design.

Obviously, neither of those design options will go away as stock and custom photography still have their place. However, for designers that want to put a creative spin on a website and make it uniquely their own, you can utilize the hand-drawn trend. This, of course, doesn’t mean you need to illustrate a website totally from-scratch, but you can infuse hand-drawn elements like images, text, and even highlighting within it.

Basecamp

Basecamp

co:

Co Collective

Mellow Mushroom

Mellow Mushroom

8. Fluid Shapes

If you want to know where the fluid shape design trend comes from, all you have to do is look back at the geometric-focused designs that dominated websites the last few years. Basically, this trend says that geometry rules, but it needs to not be so severe all the time. Oh yeah, and it’s okay to give your shapes some depth and movement if you want, too.

So, basically, moving into 2018, you’ll want to round some of those sharp edges on your websites. And bring back the 3D layering of Material Design.

Andy Wei

Video Player

BubbleWits

Fyne Digital Creative

Fyne Digital

9. Mobile Prioritization

Finally, there’s the prioritization of the mobile experience. Mobile-friendly websites, responsive web design
… with these techniques mastered, it makes sense that Google is just about ready to take this up a notch with mobile-first indexing.

This means that sites will no longer be primarily ranked on the desktop experience. In the near future, Google will use the mobile version of the website for determining rank. And, as the mobile experience takes an even greater priority in your web design process, you’ll find other mobile-first initiatives, techniques, and tools making their way towards you. In 2018, specifically, you can expect to see more websites relying on SVGs (instead of JPGs or PNGs) as well as more websites going through Google AMP.

Using These Trends in 2018

One of the great things about web design is that it’s a constantly evolving thing. While each of the web design trends of 2018 will require a slight reconfiguration of how you design WordPress sites, they shouldn’t require that you learn a completely new technique. It’s simply a matter of rewiring your brain to look at design a little differently this year.

Now, over to you. Were you surprised to see any of the web design trends mentioned above?

Article thumbnail image by  Andrew Krasovitckii / shutterstock.com
Article from our partner Elegant Themes and Brenda Barron